Olympic-grade pump tracks, a 2,950 m² amphitheatre, six padel courts, modern gym anchors with TechnoGym, MTB & walking trails through 16 hectares, an interactive digital wall coaching layer, AI-paced training, food & entertainment — all stitched together by an aXion-Tec platform that tracks access with visitor consent and shares revenue with gym operators, coaches and trainers as ecosystem partners. This model is the live economic engine.
Morehill, Benoni — bounded by the N12 motorway to the south and Landau Street to the north. A 19.33 Ha recreational estate with 100,000 m² of built sport & leisure facilities, plus 150 residential units providing captive footfall.
On-site residential — 2.72 Ha 150 units (24× two-bedroom, 24× three-bedroom + first-floor), 275 parking bays. Residents are the captive daily-use cohort — already a high-frequency anchor before the catchment is counted.
26°10'2.91"S · 28°21'2.88"E · Plus Code R9J2+W
The brochure positions aXion as the anchor for an existing, deep cluster of sporting facilities within a 5 km radius. Reach extends to Tshwane, Mogale City, Vereeniging, Nigel and Delmas. Competitive presence is a feature — it proves the demand and supplies the spillover for a destination venue.
Every projection on this page recalculates live. Anything you change is encoded into the URL — copy the link to send a tuned scenario to an investor or partner.
36-month projection by stream. Y1 ramps from 10% → 90% of park utilisation (matching the PP Model curve); Y2 holds 95% with 6% growth; Y3 reaches 100% with another 6%.
Stacked by stream · ZAR
Where the rands come from at steady state
Revenue → Cost of Sales → Gross Profit → Contractors & Opex & Wages → EBITDA → Tax → PAT
Stacked revenue vs cost — year on year
From gross revenue to profit after tax
Per-activity breakdown at steady state. Members carry a contract fee; non-members pay per visit; both spend on-site through aXion Pay.
| Activity | Visits / mo | Member Repeats | Non-Members | Gross Spend / mo | Platform / mo | Share |
|---|---|---|---|---|---|---|
| Totals |
Monthly run-rate at steady state. Contractor & operational opex lines make the model honest about what it actually takes to run a 100,000 m² multi-sport park.
From axion-tec-phased-rollout-plan.pdf. Revenue and security first — basics work perfectly before the AI & telemetry layers ship.
“My phone opens the gate.”
Download, verify, pay for membership at home. Day 1: drive in, gate opens, tap phone, walk in. Zero queues.
“I don't need cash here.”
“Leave your wallet in the locker.” Parents load R200 to their child's profile for the day. Loyalty points show up immediately in the app, every Rand spent.
“The park tracks my laps.”
King of the Hill goes live — ride the pump track, lap time appears on the big screen while you grab a drink. The cross-pollination: “You burned 600 calories — here's 10% off a protein meal.”
“The park knows what I need.”
“Families entering 9–10 AM spend 40% more if the Splash Park is active.” Auto-schedule lifeguards accordingly. “Your lap times degrade after 20 min — try interval training.”
Source · axion-tec-phased-rollout-plan.pdf · Approach prioritises revenue & security first — basics work perfectly before complex AI & telemetry layers ship.
aXion is the operating system. Gym brands, coaches, trainers and equipment partners run on top — every member visit, every coached session, every kilometre on the pump track flows through the platform with the visitor's consent.
aXion-Tec doesn't compete with operators — it makes them better. TechnoGym kit at the anchor gym, partner coaches paid per session, padel pros running clinics, MTB academies on the trails, MissFit running boutique studios. Each partner gets footfall, telemetry on their members and a share of the on-site spend. The platform takes a slice, the partner keeps the relationship.
Benchmarks distilled from the global multi-sport & leisure park industry. Use these as the goalposts the operation should be steered against — anything redlining off target needs intervention.
The numbers above value the Morehill site only — operating revenue from members, visitors, F&B retail, sports retail and digital sales. The platform briefing identifies three upside layers the operating model doesn't capture. Treat the headline returns as the floor, not the ceiling.
FIDO2 & W3C Verifiable Credentials. A member's Active Profile travels — same credential opens Benoni today, a partner park in Cape Town tomorrow. Memberships are digital assets in the user's wallet, verified by edge readers in milliseconds.
Bluetooth 5 (GATT) + Matter. Garmin, Apple Watch, the aXion Smart Ring — the platform consumes data, it doesn't dictate hardware. All telemetry normalised into one schema. The data lake is AI-ready by construction.
Standardised inputs (heart rate, speed, frequency, spend) feed an AI engine that predicts peak usage for operators and proposes hyper-personal coaching to users. The platform's IQ compounds every visit.
Each is additive to the Y3 figures shown above. The model deliberately holds them back because they require Y2+ proof-points to underwrite confidently — but they are the real ceiling.
Once proven at Morehill, each future sports park onboards as a tenant. A single member ID grants network access; the platform earns per-site license + per-transaction fees. Each additional tenant adds incremental revenue at ~70% margin.
Cross-venue standardised sports data — performance, frequency, demographics — is uniquely valuable to health insurers (risk-rated premiums), medical researchers (longitudinal cohort studies), sports brands (real-world product telemetry). Sold under opt-in consent, never raw PII.
AR navigation glasses on the trails, biometric-bound payments, agentic coaching, league-wide leaderboards — open APIs mean each new layer plugs in without a re-build. The architecture is the moat.
Source · platform-briefing-axion-tec.pdf · §4 Scalability
Returns are framed against operating profit only — revenue from members, visitors, F&B retail, sports retail and digital sales, net of all operating costs (CoS, contractors, opex, wages, tax). Development capital is out of scope — the park is treated as built. Investor return is your stake's share of distributed profit after tax.
Tap a stake size to update returns →
Imported from PP Model.xlsx. Revenue lines: members, visitors, F&B retail, sports retail (clothing & equipment), digital sales. Y1 ramps from 10%→90% utilisation; Y2 holds 95% at +6%; Y3 hits 100% at compounded growth. Costs split between Cost of Sales (variable), Contractors (operational), Opex (fixed) and Wages. Tax flat 30% for prudence. Development capital is out of scope — the park is treated as built; only operating economics are modelled. Vision documents in the parent folder are draft — open to refinement.
Single-page app, no build step. Charts via Chart.js. Hosted on Cloudflare Pages with the wrangler CLI. Scenarios are encoded in the URL fragment — copy & send to share a specific projection. Future: persistence layer on Cloudflare D1 + Workers for saved scenarios and team comments.
Contractor & opex baselines are operating estimates and should be refined against actual quotes during the FGL phase. Member counts assume 11.4% of the 146k catchment households at full ramp. Numbers are projections, not commitments.
Developer · Jonny Fenster
082 552 3291 · fencorp@global.co.za
Tenants · Shorts Dewes
082 554 3607 · sdproperties@icon.co.za